With over 60% of hotel website traffic now coming from the mobile channel, mobile has probably overtaken desktop, and is now the most important source of traffic for your website. But, with mobile conversion rates still lagging behind desktop, how can hotels increase mobile conversion rate and revenue?
“The trend has been that mobile was winning. It’s now won.” — Eric Schmidt, Google
Top 3 Tips- How to Increase mobile conversion rate for your hotela
1. The Very Best Rates and Availability have to be on your website- That may mean closing out other channels first but always prioritise your own website. And make sure your site as as good or better in terms of availability and pricing, compared with the OTAs
2. Sign up to Google Hotel Ads Now! If you’re not live on google hotel ads then you are already missing out on a significant share of mobile bookings for your hotel. Hotels ads are often up top on mobile and users will no longer scroll to get to your website. If you are not using hotel ads as a marketing tool, then all these bookings are going directly to the OTAs at high commissions!
3. Put Mobile First- Make sure you put mobile first in your marketing strategy. From testing your website to setting up marketing campaigns, the mobile customer is now your biggest market online, so make sure you are looking super on mobile!
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