Combining 20 years industry experience in marketing and sales with my experience working as a tutor in Rathmines College, I have created this blog is to share my ideas, theories and tips on all things marketing!
Digital marketing is a subject that I am passionate about. From my teaching experience, I find that combining marketing theory with real-life examples leads to better understanding. Check out my blog posts and case studies, many of which include examples from my own industry experience. I have worked with a wide range of companies in the travel and technology sector helping them to get better results from their online marketing spend. Sometimes it worked well, sometimes not so well so read on to find out about the good, the bad and the ugly of digital marketing!
Check out my blog with top tips on how to maximise mobile conversion rate on your hotel websites
Lisa's Marketing Blog 